eCommerce

gtag('event', 'purchase', {
  currency: 'USD', // required
  transaction_id: 'T_12345', // required
  value: 25.42, // required
  tax: 4.9,
  shipping: 5.99,
  coupon: 'SUMMER_SALE',
  items: [ // required
    {
      item_id: 'SKU_12345', // required
      item_name: 'Stan and Friends Tee', // required
      price: 9.99,
      affiliation: 'Google Merchandise Store',
      coupon: 'SUMMER_FUN',
      discount: 2.22,
      index: 0,
      item_brand: 'Google',
      item_category: 'Apparel',
      item_category2: 'Adult',
      item_category3: 'Shirts',
      item_category4: 'Crew',
      item_category5: 'Short sleeve',
      item_list_id: 'related_products',
      item_list_name: 'Related Products',
      item_variant: 'green',
      location_id: 'ChIJIQBpAG2ahYAR_6128GcTUEo',
      quantity: 1,
    },
    // more items
  ],
})

gtag("event", "begin_checkout", {
  currency: "USD", // required
  value: 7.77, // required
  coupon: "SUMMER_FUN",
  items: [ // required
    {
      item_id: "SKU_12345", // required
      item_name: "Stan and Friends Tee", required
      affiliation: "Google Merchandise Store",
      coupon: "SUMMER_FUN",
      discount: 2.22,
      index: 0,
      item_brand: "Google",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_id: "related_products",
      item_list_name: "Related Products",
      item_variant: "green",
      location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
      price: 9.99,
      quantity: 1
    }
  ]
});

gtag("event", "view_item", {
  currency: "CAD", // required
  value: 7.77, // required
  items: [ // required
    {
      item_id: "SKU_12345", // required
      item_name: "Stan and Friends Tee", // required
      affiliation: "Google Merchandise Store",
      coupon: "SUMMER_FUN",
      discount: 2.22,
      index: 0,
      item_brand: "Google",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_id: "related_products",
      item_list_name: "Related Products",
      item_variant: "green",
      location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
      price: 9.99,
      quantity: 1
    }
  ]
});